Super Bowl LIV. A stage dominated by spectacle—and 50% Hispanic viewership. To stand out, Metro tapped beloved actor Luis Guzmán to bring to life a parody adventure, co-starring Ricky Martin, sign spinners, schlocky salesmen, and a troop of inflatable tube men.

We marked the 25th anniversary of Livin’ La Vida Loca by having Guzmán record a playful new version where every lyric became “Nada Yada Yada.” The result? A cultural earworm—and the #1 Spanish-language spot on AdBlitz.