Launched in February of 2020, months before the heinous murders of Ahmaud Arbery, Breonna Taylor and George Floyd, NOT A GUN was created to highlight the systemic problem of violence against people of color with one goal: getting EVERYONE home safe.

Support and sign our petition at NotAGun.org

In addition to the film, the campaign launched with billboards, each showing products in the hands of Black people, with re-labeled packaging.

On social, we armed consumers with more information and stats on racist police brutality against Black people.

All the work led people to NOTAGUN.org, where citizens can sign our petition that calls for police training reform, that includes unconscious bias and more de-escalation training for police officers.