"I always tell my kids they're not super models." - my dad
We got the world's most iconic whiskey brand to say "you don’t have to be a whiskey drinker." And then we got an all-star production team to help bring our vision to life. And then got real Jack Daniels distillery workers to help tell ours and their story? Crazy. Dumb. Luck.
It was tough every last step of the way, but a satisfying project in the end.
The players & the place
The people of Lynchburg make this brand what it is. So they were the hero, with the town of Lynchburg playing the role of 'Robin.' We wouldn't have been able to pull this off without them.