What if a mobile carrier launched a reality show? Nada Yada Island did just that—with over 11 million hours watched. If it was a Netflix show, it would’ve Top 10 most watched reality show, EVER. Created with Nathan Fielder, Jason Woliner, and Ana Fabrega, the show cast multilingual stars from Love Is Blind, Love Island, and Casa De Los Famosos on a quest to find their “forever carrier.”
The series introduced Metro Flex, a plan that gives customers free phones when they join and stay. A campaign that blurred the line between entertainment and advertising—and proved a mobile carrier could win hearts like a reality star.
