For kids of the ’90s, Ecto Cooler was the stuff of legend. Right beside it? Capri Sun. So when we got the chance to create Capri Moon—a limited-edition ecto-cooler-like “moon pouch”—we tapped into that same spirit of wonder.
The campaign didn’t just launch a product, it launched kids back outside. In a world where outdoor play is disappearing, we built a program that rewarded kids for exploring, adventuring, and being active—powered by Capri Sun.